Atlanta Peach Movers is the largest relocation services company in metro Atlanta. In 2006 the company decided to expand its service offerings to have international reach, and CEO Orlando Lynch created a new entity called Peach Worldwide Van Lines.
My Challenge:
Needing a logo for Peach World Wide, Mr. Lynch called a referral source and specifically asked for a minority-owned firm to handle his branding efforts. My branding firm was the first and only referral. I came aboard with some aggressive time lines and goals set forth by Lynch. His primary goal was to make the company more attractive and distinguished.
After a brand audit, we found that the relocation company had no consistency in its brand.There was no official logo, messaging or imagery.
My Strategy:
Our branding efforts included not only a new logo for Peach World Wide, but also for the parent company, the training center and the non-profit arm. Additionally a new look and feel was developed for collateral, moving boxes, uniforms and the trucks among other things.
I was responsible for the new look and feel in its entirety (from creative to messaging to collateral content). Our efforts included hiring vendors for photo shoots, video shoots and truck livery.
I also helped in coining several trademarked phrases for the relocation giant as well as branding the specialized services.
Branded Elements included:
- Logo
- Business Card
- Billboard
- Letterhead & Envelope
- Presentation Folder
- Brochure
- Banner Stands
- Magnets
- Posters
- Truck Livery
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