And even with Chase Austin’s career advancement on hold, there is hope for major financial backing for Chase Austin, with help from The Brand Coach, an Atlanta-based, all-minority, all-female marketing and public relations firm.”Consumers drive everything,” says Jai Stone, CEO of The Brand Coach, which targets minority consumers. “One of the things we find is that a lot of times, the consumers don’t know there is a minority driver.”The idea is to get minority consumers tuned in to NASCAR racing, and to Chase Austin as a personality, and thereby attract sponsorship for Austin. And corporate attitudes today, Stone says, are vastly different from those in the era of Willy T. Ribbs.”We’re getting more socially conscious sponsorship from corporations than we were 20 years ago, 10 years ago, even five years ago,” she says.”We find that urban and youth markets right now are sorely in need of superheroes,” Stone continues. “Chase Austin is that. He has the charisma. He keeps his nose clean. He’s a clean-cut, good kid who’s doing something great.” Read Complete Article.
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