General marketing collateral is not supposed to communicate great detail. That should be left to sales material and sales people. The purpose of marketing collateral is the get your attention and attract you to a product or service. See my video below for an explanation of The Visual Snapshot.
Master Brand Coach at Jai Stone, ULTD
Jai Stone, is a business lifestyle strategist and the founder of the Emotional Nudity Lifestyle and Game ChangHER University. She is also a highly syndicated blogger who has been featured in Essence Magazine, Huffington Post and on BET. She is currently a regular contributor to Essence.com
Latest posts by Jai Stone (Master Brand Coach) (see all)
- Should You Brand Yourself or Your Company? - June 9, 2020
- Dear White People - May 31, 2020
- Brand Your Zoom Background - March 29, 2020