The Brand Coach felt WBENC’s Women In Business 2008 conference was the opportune moment to introduce its Celebrity Branding Division to the Women’s Business Enterprise market. Launched in early 2008, TBC opened a new office in Charlotte, NC headed by Tana Gilmore, VP of PR for the new division. The new branch focuses on helping individuals capitalize on their celebrity and leveraging the effects of their brand. TBC’s newest client NASCAR driver Chase Austin made an appearance at the 5-day affair. Austin (age 18) was excited to meet fans and sign autographs for such a large group of women fans. “I usually don’t get to see so many female fans in one place at one time” said Austin. Steve and Marianne (Austin’s parents) sat near by and nodded in agreement, the Austins feel that the addition of TBC to Chase’s team was “Just the right move, at the right time.”
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