Dr. Laureen Wishom and I met at a women’s conference where I was a featured speaker. After just one conversation, she jumped right into my VIP Coaching Program.
CLARIFYING THE BRAND
Dr. Laureen is a best selling author and business coach. Our focus was to position and clarify the current brand as well as positioning it for future expansion. I created a visual brand strategy chart that is to become the guiding beacon for all current and future branded programs and expansions.
TARGET MARKET STRATEGY
By streamlining her target audience into 4 primary groups, we were able to more clearly identify how to reach them.
WHAT SHE DID RIGHT
Dr. Laureen was very clear on the type of programs she wanted to offer her audience. This made it easy to package the offerings in a way that made sense the target market.