Melissa J. Nixon is a Leadership Coach and Speaker based in North Carolina. She was referred to me by a former client. After completing my 6 week Game Changers Class, she opted for additional one-on-one coaching to finalize the details of her brand.
CREATING A NICHE
In today’s saturated “coaching” market, it is important to create an easily identifiable niche. I took Melissa through a series of exercises that helped her identify a target audience that connected where her passions, unique abilities and professional experiences intersected. Since our work together, she has landed numerous speaking engagements and continues to build her client base.
WHAT SHE DID RIGHT
Melissa had a very strong idea about what she wanted to accomplish and how she wanted to coach. This was a great springboard to allow me to help her find the right direction for her brand messaging. The client was already a dynamic speaker who was well connected, she just needed to bundle her goods in a great package.
Once we identified her niche, it was easy to help Melissa decide on the visual components of her brand. It was important that her graphics and imagery connect with her target market. See those final results below.