Stacey Taylor (aka The Sistah Chick) if a fellow blogger that I have been friendly with for years. She attended a conference where I was a featured speaker. Once Stacey decided to expand her brand beyond blogging, she contacted me for coaching. We opted for my Group Coaching Program.
CLARIFYING HER BRAND
The Sistah Chick & Company (TSCC) services multiple markets. We worked to clarify each market and design customized communication and programs for them. It is important that each market is clear on the services and opportunities afforded to them through connection with TSCC.
WHAT SHE DID RIGHT
Stacey was already a highly sought after blogger with a strong online community and social media following. This gives her leverage to reach out to a warm market and offer her products, information and resources. It also makes her attractive to big brands that may offer sponsorship opportunities.