Tretta Bush is an Accountant, Speaker, Blogger and Women’s Wealth Coach based in Virginia. Our playful camaraderie started out on social media after Tretta read a few of my controversial blog posts (Ha!). She was always very complimentary of how I carried my brand online and was elated when I revealed that I am a brand coach and our VIP Coaching began almost immediately.
BRANDING HER PROGRAM
Tretta was already a highly sought after speaker, but she needed to package all of her business elements under once roof to create a more cohesive brand. Tretta Bush & Associates (the accounting firm) had long since been the anchor of the brand. After understanding the client’s long term goals we made the decision to make Tretta Bush the parent brand and create all others the children. We especially gave a lot of focus to her baby brand ” Building Wealth In My Stilettos”. The women’s wealth initiative offers the opportunity to create a stronger niche and passive revenue streams.
WHAT SHE DID RIGHT
Tretta has an uncanny ability to build relationships online and offline. This is a phenomenal skill set that will create a strong referral network for her. It will also create a huge amount of traffic for her blog.
Finance is a traditionally male dominated industry where women are visually under-represented. I worked with Tretta’s design team to create a feminine yet simple brand that had unisex appeal with the exception of the “Building Wealth In My Stilettos” program. See below how it turned out.