Tag: celebrity branding
5 Ways To Brand Yourself Like Celebrity
The word ‘brand’ has been applied to products and companies for decades, but for last 15 or so years, we have clearly seen more personalized applications to the concept of branding. When I think about the practice of personal branding, celebrities are the first that come to mind. Certain names have the power to evoke […]
VICK-torious Return? – Rebuilding a Damaged Celebrity Brand
I’m sure most of us have very strong opinions when the name Michael Vick is mentioned, but I’m not here to debate the severity of his crime or punishment. This is simply a great case study for building and re-building a celebrity brand. Since his release from prison Michael Vick has be watched by millions, […]