Tag: damage control

 

One Negative Experience Can Kill Your Brand – 5 Steps To Repair The Damage

One Negative Experience Can Kill Your Brand – 5 Steps To Repair The Damage

Recently I was honored by a national organization and I was both elated and humbled.  I would even say it had been one of the highlights of my career to date, but then things went off the track.  There was a huge mix up with the awards, and after 3 months of round robin, I […]
Cat’s Out of the Bag – Don’t Be A Tiger…Woods

Cat’s Out of the Bag – Don’t Be A Tiger…Woods

Initially I vowed not comment on this whole Tiger Woods mess.  As one who spends a lot of time coaching celebrities how to build a brand, I had no intention of being part of the bulldozer that tears one down.  But I suppose given this past Friday’s events, I must finally follow Tiger’s lead and […]