Tag: personal branding

 

Lifestyle Branding: The Latest Trend In Personal Branding [VIDEO]

Lifestyle Branding: The Latest Trend In Personal Branding [VIDEO]

There was a time when personal branding was limited to only a few well respected industries. But that’s no longer the case. ‘TREPS everywhere are building personal brands that rock.  Not only are brand builders finding a great deal of success at expanding their personal brands, their entire lifestyles have been branded. Check out my […]
DO Take it PERSONALLY: Super Size Your Personal Brand

DO Take it PERSONALLY: Super Size Your Personal Brand

Business vs. Personal Last week, I was charting the growth of my online business and personal brands, and I was shocked by the results.  The social networks for my personal brand are nearly three times bigger than the company brand.  One reason this surprised me is that my company is nearly 10 years old.  We have […]
More Money, More Problems: Guarding A Celebrity Brand

More Money, More Problems: Guarding A Celebrity Brand

The “media machine” of today creates overnight successes and failures in one fail swoop. Just ask Sarah Palin. Media outlets are a big part of creating the perceptions that depict celebrities as darling or demon. And it is no secret that the more successful one is, the more enemies he/she finds. This brings me to […]
VICK-torious Return? – Rebuilding a Damaged Celebrity Brand

VICK-torious Return? – Rebuilding a Damaged Celebrity Brand

I’m sure most of us have very strong opinions when the name Michael Vick is mentioned, but I’m not here to debate the severity of his crime or punishment.  This is simply a great case study for building and re-building a celebrity brand. Since his release from prison Michael Vick has be watched by millions, […]
Cat’s Out of the Bag – Don’t Be A Tiger…Woods

Cat’s Out of the Bag – Don’t Be A Tiger…Woods

Initially I vowed not comment on this whole Tiger Woods mess.  As one who spends a lot of time coaching celebrities how to build a brand, I had no intention of being part of the bulldozer that tears one down.  But I suppose given this past Friday’s events, I must finally follow Tiger’s lead and […]
BOOST UP YOUR RESUME & JUICE UP YOUR CAREER

BOOST UP YOUR RESUME & JUICE UP YOUR CAREER

Are you looking to find your ideal job opportunity? Would you like to make a position change within your organization? Do you think you are worth more than you are getting paid? Then you should attend this workshop and learn how to BOOST UP YOUR RESUME & JUICE UP YOUR CAREER!