Tag: visual snapshot
Visual Snapshot: Effective Marketing At a Glance [VIDEO]
General marketing collateral is not supposed to communicate great detail. That should be left to sales material and sales people. The purpose of marketing collateral is the get your attention and attract you to a product or service. See my video below for an explanation of The Visual Snapshot.
Posted in Bankable Biz Tips
Triple Threat: Death To The Tri-fold Brochure
I’ve noticed that most small businesses and start-ups put forth great effort to appear stable and established in order to solidify their brand reputation. But often times service providers have a ‘tell’ that lets potential customers know they are dealing with a newbie . For example, business cards printed at home (yes, we can always […]
Posted in Bankable Biz Tips