Tag: wendy’s where’s the beef

 

TAG, You’re It: Are Taglines Tapped Out?

TAG, You’re It: Are Taglines Tapped Out?

Taglines can be a powerful statement about your brand.  But they can also cripple your image if they are hokey or A-typical.  And these days, they are not really necessary. When I caution some clients about their lackluster slogans, they often respond with “people like it”.  BRAND CHECK: What people??!! Do you mean your friends […]