PORTFOLIO DETAIL 

Dr. Laureen Wishom and I met at a women’s conference where I was a featured speaker.  After just one conversation, she jumped right into my VIP Coaching Program.

CLARIFYING THE BRAND

Dr. Laureen is a best selling author and business coach. Our focus was to position and clarify the current brand as well as positioning it for future expansion.  I created a visual brand strategy chart that is to become the guiding beacon for all current and future branded programs and expansions.

TARGET MARKET STRATEGY

By streamlining her target audience into 4 primary groups, we were able to more clearly identify how to reach them.

WHAT SHE DID RIGHT

Dr. Laureen was very clear on the type of programs she wanted to offer her audience. This made it easy to package the offerings in a way that made sense the target market.

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Jai Stone (Master Brand Coach)

Master Brand Coach at Jai Stone, ULTD

Jai Stone, is a business lifestyle strategist and the founder of the Emotional Nudity Lifestyle and Game ChangHER University. She is also a highly syndicated blogger who has been featured in Essence Magazine, Huffington Post and on BET. She is currently a regular contributor to Essence.com

Latest posts by Jai Stone (Master Brand Coach) (see all)

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