PORTFOLIO DETAIL 

Stacey Taylor (aka The Sistah Chick) if a fellow blogger that I have been friendly with for years.  She attended a conference where I was a featured speaker.  Once Stacey decided to expand her brand beyond blogging, she contacted me for coaching.  We opted for my Group Coaching Program.

CLARIFYING HER BRAND

The Sistah Chick & Company (TSCC) services multiple markets. We worked to clarify each market and design customized communication and programs for them. It is important that each market is clear on the services and opportunities afforded to them through connection with TSCC.

WHAT SHE DID RIGHT

Stacey was already a highly sought after blogger with a strong online community and social media following.  This gives her leverage to reach out to a warm market and offer her products, information and resources.  It also makes her attractive to big brands that may offer sponsorship opportunities.

• Author
• Recent Posts

Jai Stone (Master Brand Coach)

Master Brand Coach at Jai Stone, ULTD

Jai Stone, is a business lifestyle strategist and the founder of the Emotional Nudity Lifestyle and Game ChangHER University. She is also a highly syndicated blogger who has been featured in Essence Magazine, Huffington Post and on BET. She is currently a regular contributor to Essence.com

Latest posts by Jai Stone (Master Brand Coach) (see all)

• Should You Brand Yourself or Your Company? - June 9, 2020
• Dear White People - May 31, 2020
• Brand Your Zoom Background - March 29, 2020