Tag: brand strategist
Jai Stone Contributes To “State of Black America 2018 Report” by National Urban League
Yo! I’ve got some super dope news that I have been sitting on for months and it’s finally time to let it out! Way back in March, I got an email from the Editorial Director of the State of Black America Report (I’m still in shock that she even knows who I am). Anywho, if you […]
Your GIFTS! How To Get Paid For The Thing You’ve Been Doing For Free
I’m going to shake things up a bit with this post about GIFTS. I was inspired because I see so many gifted folks feeling weird about getting paid for their natural talent. Last week I was coaching a client and she seemed to be hesitant to charge for the thing she had been doing for […]
That Time I Fired Every Last One Of My Clients (Part 1 of 2)
I’ve been a business owner for nearly 16 years, and it is simultaneously the most difficult and most fulfilling experience I’ve had in my life. I can say that I’ve had a ton of challenges and a boat load of obstacles, and I’m grateful for them all. Even the painful lessons offered me an opportunity […]
Why Your Winning Formula Is Loosing Big
If you clicked the button to read this post it’s probably because you are trying to find out why you are not getting better results in your business. Perhaps you recently took a course or hired a coach but you’re not getting the results that you had hoped. There might be one simple solution, you’re […]
4 Serious Steps To Building A Lucrative Online Community
There are a lot of reasons why building an online community simply makes good business sense. For one, people tend to thrive more when they have peers and support. Another reason is that a community increase your circle of influence and credibility. I could go on and on about the benefits of creating a common […]
Fire Your Cheerleaders And Hire A Coach [VIDEO]
Someone once asked me about the difference between criticism and “constructive” criticism siting that in his mind, they were both the same. Welp, in the words of my 8-year old niece they are “a whole lot, wayyyy different”. The most obvious difference is the intent behind the feedback. Some people are critical with no real […]
![Brand Diaries: 5 Keys To Position Yourself As An Expert [VIDEO]](https://jaistone.com/main/wp-content/uploads/2014/12/featured_expert_position-870x320.jpg)
Brand Diaries: 5 Keys To Position Yourself As An Expert [VIDEO]
It’s the first week of twenty-fifteen and it’s time to start creating more opportunities for yourself. One of my favorite and most simple marketing strategies is “brand positioning”, specifically showcasing my expertise. It’s been the easiest way to find clients with a third of the effort. Just about everyone is an expert as “something”, the […]
![Brand Diaries: 7 Ways To Promote Your Event Online [VIDEO]](https://jaistone.com/main/wp-content/uploads/2014/12/featured_promo_event_online-870x320.jpg)
Brand Diaries: 7 Ways To Promote Your Event Online [VIDEO]
Many of you have inquired about how I seem to sell out my events so quickly. Well there is not a sure fire recipe because every audience is different. However, I must say that I have found that there are some things that work most of the time. I created this video to share a […]
![Lifestyle Branding: The Latest Trend In Personal Branding [VIDEO]](https://jaistone.com/main/wp-content/uploads/2014/10/featured_lifestyle_branding-870x320.jpg)
Lifestyle Branding: The Latest Trend In Personal Branding [VIDEO]
There was a time when personal branding was limited to only a few well respected industries. But that’s no longer the case. ‘TREPS everywhere are building personal brands that rock. Not only are brand builders finding a great deal of success at expanding their personal brands, their entire lifestyles have been branded. Check out my […]
Visual Snapshot: Effective Marketing At a Glance [VIDEO]
General marketing collateral is not supposed to communicate great detail. That should be left to sales material and sales people. The purpose of marketing collateral is the get your attention and attract you to a product or service. See my video below for an explanation of The Visual Snapshot.
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