Tag: international speedway corporation
Badass Brand: Zero to 60 NASCAR Tour Case Study
International Speedway Corporation (ISC) and Contracts & Grants solicited the services of Images USA and me to help increase minority participation in NASCAR. My Challenge: NASCAR is a traditionally non-minority sport. I worked with my strategic partners to devise the following objectives. –To increase minority exposure to NASCAR by leveraging relationships between high profile minority […]
Posted in Kickass Clients
Badass Brand: Chase Austin (NASCAR Driver) Case Study
Client Profile: NASCAR driver Chase Austin became the youngest driver ever to sign with a NASCAR team at the early age of 14. Now 18, Austin has faced struggles in finding a home with a driving team and sponsorship support. My Challenge: Despite his major accomplishments Austin remained unknown to the general market. I was […]
Posted in Kickass Clients