Tag: sports
More Money, More Problems: Guarding A Celebrity Brand
The “media machine” of today creates overnight successes and failures in one fail swoop. Just ask Sarah Palin. Media outlets are a big part of creating the perceptions that depict celebrities as darling or demon. And it is no secret that the more successful one is, the more enemies he/she finds. This brings me to […]
Posted in Bankable Biz Tips
VICK-torious Return? – Rebuilding a Damaged Celebrity Brand
I’m sure most of us have very strong opinions when the name Michael Vick is mentioned, but I’m not here to debate the severity of his crime or punishment. This is simply a great case study for building and re-building a celebrity brand. Since his release from prison Michael Vick has be watched by millions, […]
Cat’s Out of the Bag – Don’t Be A Tiger…Woods
Initially I vowed not comment on this whole Tiger Woods mess. As one who spends a lot of time coaching celebrities how to build a brand, I had no intention of being part of the bulldozer that tears one down. But I suppose given this past Friday’s events, I must finally follow Tiger’s lead and […]